IP insights

The Goalie IP blog

Practical guidance on trademark, copyright, and patent enforcement from attorney-engineers who do this every day.

Trademark · May 2025

How Amazon seller infringement works — and how to stop it

Marketplace infringement is the fastest-growing trademark threat for consumer brands. Here's exactly how bad actors exploit Amazon's system, and the step-by-step enforcement path that actually works.

DMCA takedowns: what works, what doesn't, and when to escalate

A DMCA notice is a powerful tool — but it's not always the right first move. We break down when takedowns work, when they backfire, and what comes after when the infringer ignores you.

Patent · March 2025

Why your startup needs patent monitoring before Series B

By the time you raise a growth round, your technology has been visible for 18–24 months. Here's how to audit your patent exposure before investors and acquirers do it for you.